Elite Coaching Team

Thanks to the generosity of those listed below, our athletes have access to some of the finest business and support coaches to help with their personal and professional development.


Andy Graham
Andy's business experience spans over 30 years. He has held several senior positions and is a key member of Dame Kelly's business team at Double Gold.

Bev James
CEO of The Coaching Academy, Bev has over 20 years' experience in the coaching, training, recruitment and health and fitness sectors.

Danny Shurety
Danny has over 20 years' experience as a consultant, interim manager, talent acquisition specialist, coach and trainer. Danny set up his own business in 2007, and also runs specialist workshops in CV writing, interview techniques and building confidence.

Dave Levine
Dave is an accomplished business coach, trainer,mentor and educator. Dave's background in sports and coaching is extensive, and this has taken him to a host of high profile organisations.

Dena Arstall
Having graduated from Cambridge with an English degree, Dena spent over a decade in the City and became a Managing Director at only 34. Along with her many talents, Dena specialises in helping women define themselves in organisations, helping to build their self-belief and identity.

Jim Constable
Jim is a Performance Coach at K2 Performance Systems, helping the business world to perform like elite athletes. As a sports psychologist, Jim has worked with some of the finest athletes in this country.

John Parsons
John has always been involved in sport, and in the past five years he helped set up Create Development; a market leader in learning and development through sport.

Kerry Hearsey
Kerry enjoyed a successful hockey career, and has also overseen education programmes supporting elite athletes from GCSE to degree level. In 2007, Kerry set up her own company, 'BounceZup Hypnotherapy', which empowers and helps others to reach their potential. 

Louise Deeley
The Managing Director of Inside Performance, Louise has been working as a sports psychologist for over 16 years, with her area of expertise lying in 'emotions in sport'.

Matt Barker
Another member of the K2 Performance Systems team, Matt is K2's Operations Director. Matt specialises in helping people to achieve their goals, and is an expert in combining the science of human performance with raw instinct.

Michael Brooke
The K2 Performance Systems trend continues with Michael Brooke, a Chartered Sports Psychologist. Michael has worked in the field for over 15 years and specialises in high performance in both sport and business.

Pauline Harrison
Pauline is a consultant and Board Member for the Sport & Recreation Alliance. Pauline started her career in physical education and went on to work with NGBs before becoming Performance Director at England Netball.

Sarah Winckless
Sarah, an Olympic medallist from 2004, is a trained life coach with great experience of what it's like to be a part of the DKH Legacy Trust, having worked across a range of programmes with the charity.

Sianette Thomas
The Programme Director for Personal Development Point, Sianette specialises in youth work and has vast experience in designing and delivering personal development programmes for young people.

Tim Dancer
Another member of the Create Development team, Tim's expertise in sport has seen him work at local, county and national levels, as well as chairing the 2012 Legacy Group for Sport, Schools and Young People for the Olympic and Paralympic venue in Dorney Lake.