Inspiring Lives

We help disadvantaged young people to find and believe in their own talents.


Every child needs a hero... someone to look up to and be inspired by. But too many kids just don’t have this in their lives. So we use sporting role models to raise the aspirations of young people who have not had the best start in life because Kelly's vision of the difference that sport can make to young people is at the heart of our 'Inspiring Lives' work.

'Inspiring Lives' makes the most of our sporting champions as heroes, role models and mentors with young people in challenging circumstances. We have been asked by a range of businesses to support high quality youth engagement projects by developing the "power of sport" within them; so we work with partners to develop mentoring and personal development projects, particularly, but not exclusively for, hard to reach young people. We also support local projects to use sport within their existing work and wherever possible help to connect with existing community sport projects.


Find out about our 'Inspiring Lives' projects.