Business & Finance

marketing plan

Underrated Marketing Tools that Serve as X-Factors for Companies

You can point to a lot of things that are going right to identify the path that leads to the success of a business. The brainstorming sessions, manufacturing operations, and sales strategies are crucial aspects of how a company manages to gain profit, but the marketing component creates the most significant impact. Businesses are investing

couple who got scammed

Fraud in the Time of COVID-19: Scammers Are Taking Advantage of the Pandemic

COVID-19 has battered the economy so badly that, for the first time in more than a decade, the United Kingdom has plunged into a recession. Unemployment has risen to 1.3 million in the first three months of the year, and the figure is expected to increase to 2.5 million by the end of 2020. The

bottles

Bottling Basics for Burgeoning Businesses

Breweries, juice pubs, or any other business dealing with consumable liquids require simple bottling systems. Giving your product the right packaging is a mark of a serious business and is necessary to access significant distribution hubs. Fortunately, the process of bottling is easy as long as you have the necessary space, equipment, and supplies. Storage

Manager talking to an employee

Keep Calm: How Managers Can De-Escalate High-Stress Events

Conflict is a part of life as breathing air and consuming food. It’s unavoidable as long as different people walk the earth, bringing with them their beliefs, opinions, and personal experiences. This difference in approaches is even more prevalent in the office, where a lot of unique personalities need to share the same space and

employees smiling

Entrepreneurs Can Protect Employees During a Pandemic

Entrepreneurs find keeping up with the pandemic to be a very challenging task. There is always the risk of exposing your employees to the virus. But if you chose to operate amidst the crisis, then you have lots of decision-making to make. This is to protect your customers but your workforce as well. You may

man working at home

Managing Remote Teams: A Supervisor’s New Challenge

As lockdowns continue, many people are forced to work from home. Remote working has its positives and negatives. Many employees say that working from home allows them to get away from disruptive meetings, corporate politics, and the grueling commute, which relieves stress and brings better work/life balance. While it’s convenient for work-life balance, it poses

man working at home

Do the Digital Marketing Hustle without the Hassle

A business won’t thrive, let alone survive, without marketing. However, regardless of which statistics you’re looking at, it takes time—a lot of it. Small businesses, for instance, need to spend at least 20 hours a week. How do you reduce the time spent on marketing efforts, mainly digital marketing, without compromising quality and results? Here

saving money

Financial Stability: Smart Ways in Building Your Wealth

Most people dream of becoming wealthy or at least financially stable. That would mean they can do and get what they want. While some people are just born with a silver spoon in their mouths, others are struggling and working hard to achieve financial security. If you are among the latter, here’s how you can

colleagues in a meeting

4 Ways to Help You Improve Your Business Products

Businesses rely on their products to do well in the market to grow. However, you will find that every field is a competition. Your rival companies will be placing perfected products on the shelves, which is why you need to take your operations seriously. If customers find your products as mediocre at best, you will

Female with colds blowing her nose

Workplace Illness: Tips for Preventing the Spread of Sickness

Work environments can be a breeding ground for plenty of infectious diseases. It’s easy for sickness to thrive in conditions where stressed employees are confined in a small space. Thankfully, there are plenty of preventative measures you can take to stop the spread of workplace illness in its tracks. Here are some practical tips for

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